The Ministry of Tourism, Ministry of Foreign Affairs and NAM CSSTC Arranged a Webinar on Tips to Reach Global Market
Webinar for craftspeople of micro-small and medium businesses (MSME) was conducted by the Non-Aligned Movement Centre for South-South Technical Cooperation (NAM CSSTC), the Ministry of Tourism and the Ministry of Foreign Affairs Republic of Indonesia. The activity has been carried out in a hybrid fashion due to the circumstances of the Covid-19 pandemic. Acting Director of NAM CSSTC, Diar Nurbintoro, gave an opening remarks.
Diar clarified that the webinar can be used to exchange insights, best practices and expertise to identify common models and strategies for entering the global markets during the pandemic.
Marketing techniques, interactive design and digital materials were explored during the webinar.
“Marketing improves the sales performance of MSMEs during the Covid-19 pandemic, especially digital marketing,” he said in his remarks.
In addition, Diar Nurbintoro clarified that MSMEs also need to improve the quality of their products to increase customer satisfaction and increase consumer loyalty to MSME players.
The webinar included speakers such as Destri Anna Sari (Ministry of co-operatives and small and medium-sized enterprises Indonesia), Jennifer Isaacson (Artisan Consultant), Melia Winata (Du Anyam), Sita Fitriana and Dimas Wibisono (Djalin) and other highly regarded speakers.
It is hoped that the webinar will provide MSME players in Indonesia with a way of introducing the noble values of Indonesian cultural goods, products of creative economy and general understanding of tips to enter the global market through product quality and other readiness to export.